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Google Tag Manager MCQs and Answers With Explanation: Google Tag Manager is a powerful tool that simplifies the process of tracking website activity and events. If you want to improve your understanding of Google Tag Manager, taking a Google Tag Manager Quiz can help. The Top 55 Google Tag Manager MCQs available online cover a range of topics related to Google Tag Manager, including its features, functions, benefits, and applications.
Google Tag Manager MCQs
By testing your knowledge with Google Tag Manager MCQs and Answers, you can evaluate your proficiency in this area and identify areas that require further improvement. This article provides Google Tag Manager Multiple Choice Questions and Answers with explanations to help you enhance your skills and knowledge in Google Tag Manager.
Google Tag Manager MCQs and Answers
| Name | Google Tag Manager |
| Exam Type | MCQ (Multiple Choice Questions) |
| Category | Technical Quiz |
| Mode of Quiz | Online |
Top 55 Google Tag Manager MCQs | Try Google Tag Manager Quiz
1. What is Google Tag Manager?
a. A website hosting service
b. A website analytics tool
c. A tag management system
d. A social media platform
Answer: c. A tag management system
Explanation: Google Tag Manager is a tag management system that allows users to easily add and manage tags (JavaScript code snippets) on their website without the need for manual coding. Tags can be used for various purposes, including website analytics, remarketing, conversion tracking, and more.
2. Which of the following types of tags can be managed using Google Tag Manager?
a. HTML tags
b. JavaScript tags
c. Image tags
d. All of the above
Answer: d. All of the above
Explanation: Google Tag Manager can manage various types of tags, including HTML tags, JavaScript tags, image tags, and more. This makes it a versatile tool for managing tags on a website.
3. What is a trigger in Google Tag Manager?
a. A code snippet that sends data to an analytics tool
b. A rule that determines when a tag should fire
c. A user action on a website, such as clicking a button
d. A type of tag that is used to track page views
Answer: b. A rule that determines when a tag should fire
Explanation: A trigger in Google Tag Manager is a rule that determines when a tag should fire. For example, a trigger could be set up to fire a conversion tracking tag when a user completes a purchase on a website.
4. What is a variable in Google Tag Manager?
a. A value that can be used in a tag or trigger
b. A code snippet that sends data to an analytics tool
c. A user action on a website, such as clicking a button
d. A type of tag that is used to track page views
Answer: a. A value that can be used in a tag or trigger
Explanation: A variable in Google Tag Manager is a value that can be used in a tag or trigger. Variables can be used to store values such as page URLs, product IDs, or user IDs, which can then be used in tags or triggers.
5. Which of the following is NOT a built-in variable in Google Tag Manager?
a. Click URL
b. Page Path
c. Scroll Depth
d. User ID
Answer: d. User ID
Explanation: User ID is not a built-in variable in Google Tag Manager. However, it can be set up as a custom variable if needed.
6. What is a data layer in Google Tag Manager?
a. A layer of security that protects data in tags
b. A set of rules that determines when tags should fire
c. A data structure that holds information about a website
d. A type of tag that is used to track user behavior
Answer: c. A data structure that holds information about a website
Explanation: A data layer in Google Tag Manager is a data structure that holds information about a website, such as page URLs, product IDs, or user IDs. This information can then be used in tags or triggers to track user behavior.
7. What is a container in Google Tag Manager?
a. A storage location for tags, triggers, and variables
b. A type of tag that is used to track user behavior
c. A data structure that holds information about a website
d. A rule that determines when a tag should fire
Answer: a. A storage location for tags, triggers, and variables
Explanation: A container in Google Tag Manager is a storage location for tags, triggers, and variables. Containers are created for each website or mobile app that you want to track, and they allow you to manage all your tags in one place.
8. What is the purpose of the Preview and Debug mode in Google Tag Manager?
a. To test tags and triggers before publishing them
b. To view website analytics data in real-time
c. To manage user permissions in Google Tag Manager
d. To view and edit website code directly in Google Tag Manager
Answer: a. To test tags and triggers before publishing them
Explanation: The Preview and Debug mode in Google Tag Manager allows users to test tags and triggers before publishing them to the live website. This mode provides a preview of how tags will fire on the website, and it can help users identify and fix issues before the tags go live.
9. Which of the following is NOT a type of tag that can be added using Google Tag Manager?
a. Google Analytics tag
b. Facebook Pixel tag
c. Twitter Ads tag
d. Website hosting tag
Answer: d. Website hosting tag
Explanation: Google Tag Manager is not used for adding website hosting tags. However, it can be used to add various other types of tags, including Google Analytics tags, Facebook Pixel tags, and Twitter Ads tags.
10. What is a container snippet in Google Tag Manager?
a. A code snippet that must be added to a website or mobile app
b. A preview of how tags will fire on the website
c. A set of rules that determines when tags should fire
d. A data structure that holds information about a website
Answer: a. A code snippet that must be added to a website or mobile app
Explanation: A container snippet in Google Tag Manager is a code snippet that must be added to a website or mobile app in order to use Google Tag Manager. This code snippet allows the website or app to communicate with the Google Tag Manager servers and retrieve the appropriate tags.
11. What is a custom HTML tag in Google Tag Manager?
a. A tag that fires when a user clicks on a specific button
b. A tag that tracks pageviews on a website
c. A tag that allows users to add their own HTML code to a website
d. A tag that tracks user behavior on a website
Answer: c. A tag that allows users to add their own HTML code to a website
Explanation: A custom HTML tag in Google Tag Manager allows users to add their own HTML code to a website. This can be useful for adding custom tracking codes or other types of functionality to a website.
12. What is a blocking tag in Google Tag Manager?
a. A tag that fires before other tags on a website
b. A tag that prevents other tags from firing on a website
c. A tag that tracks user behavior on a website
d. A tag that is triggered by a specific user action
Answer: b. A tag that prevents other tags from firing on a website
Explanation: A blocking tag in Google Tag Manager is a tag that prevents other tags from firing on a website until it has completed its own task. This can be useful for ensuring that certain tags are fired in a specific order or that they don’t interfere with each other.
13. What is a container version in Google Tag Manager?
a. The most recent version of a container
b. A version of a container that has been published to a website
c. A version of a container that is currently being edited
d. A version of a container that has been deleted
Answer: b. A version of a container that has been published to a website
Explanation: A container version in Google Tag Manager is a version of a container that has been published to a website. Each time a container is edited and published, a new version is created.
14. What is the purpose of the Data Layer Helper Chrome extension for Google Tag Manager?
a. To help users create and debug data layer code for their website
b. To provide users with analytics data for their website
c. To manage user permissions in Google Tag Manager
d. To view and edit website code directly in Google Tag Manager
Answer: a. To help users create and debug data layer code for their website
Explanation: The Data Layer Helper Chrome extension for Google Tag Manager is a tool that helps users create and debug data layer code for their website. This tool can be used to view data layer information and test data layer pushes to ensure that tags are firing correctly.
15. Which of the following is a benefit of using Google Tag Manager?
a. It allows users to view website analytics data in real-time
b. It allows users to edit website code directly in Google Tag Manager
c. It allows users to manage user permissions in Google Tag Manager
d. It simplifies the process of adding and managing tags on a website
Answer: d. It simplifies the process of adding and managing tags on a website
Explanation: One of the main benefits of using Google Tag Manager is that it simplifies the process of adding and managing tags on a website. This can save time and resources, and it can also help ensure that tags are implemented correctly.
16. What is a macro in Google Tag Manager?
a. A set of rules that determines when tags should fire
b. A variable that stores information for use in tags and triggers
c. A tag that tracks user behavior on a website
d. A tag that allows users to add their own HTML code to a website
Answer: b. A variable that stores information for use in tags and triggers
Explanation: A macro in Google Tag Manager is a variable that stores information for use in tags and triggers. Macros can be used to capture various types of data, such as page URLs, user IDs, or product names.
17. What is the purpose of the Google Tag Assistant Chrome extension?
a. To help users create and debug data layer code for their website
b. To provide users with analytics data for their website
c. To manage user permissions in Google Tag Manager
d. To test and troubleshoot tags on a website
Answer: d. To test and troubleshoot tags on a website
Explanation: The Google Tag Assistant Chrome extension is a tool that allows users to test and troubleshoot tags on a website. This tool can help identify issues with tag implementation and ensure that tags are firing correctly.
18. What is a built-in variable in Google Tag Manager?
a. A variable that must be created by the user
b. A variable that stores information for use in tags and triggers
c. A tag that tracks user behavior on a website
d. A tag that allows users to add their own HTML code to a website
Answer: a. A variable that must be created by the user
Explanation: A built-in variable in Google Tag Manager is a variable that must be created by the user. These variables can be used to capture various types of data, such as page URLs, user IDs, or product names.
19. Which of the following is a benefit of using Google Tag Manager over hardcoding tags into a website?
a. It allows users to view website analytics data in real-time
b. It simplifies the process of adding and managing tags on a website
c. It allows users to edit website code directly in Google Tag Manager
d. It allows users to track user behavior on a website more accurately
Answer: b. It simplifies the process of adding and managing tags on a website
Explanation: One of the main benefits of using Google Tag Manager over hardcoding tags into a website is that it simplifies the process of adding and managing tags. This can save time and resources, and it can also help ensure that tags are implemented correctly.
20. Which of the following is a type of tag in Google Tag Manager?
a. JavaScript
b. HTML
c. Image
d. All of the above
Answer: d. All of the above
Explanation: Google Tag Manager supports various types of tags, including JavaScript tags, HTML tags, and image tags. This allows users to track a wide range of user interactions and data on their website.
21. Which of the following is NOT a built-in variable in Google Tag Manager?
a. {{Page Path}}
b. {{Click Element}}
c. {{Form ID}}
d. {{Total Revenue}}
Answer: d. {{Total Revenue}}
Explanation: While Google Tag Manager provides many built-in variables, {{Total Revenue}} is not one of them. However, users can create custom variables to capture this type of data.
22. What is the purpose of the Google Analytics tag in Google Tag Manager?
a. To track user behavior on a website
b. To manage user permissions in Google Tag Manager
c. To create and debug data layer code for a website
d. To view website analytics data in Google Analytics
Answer: a. To track user behavior on a website
Explanation: The Google Analytics tag in Google Tag Manager is used to track user behavior on a website. This tag can be used to collect a wide range of data, such as pageviews, events, and ecommerce transactions.
23. What is the purpose of a container in Google Tag Manager?
a. To store and organize tags, triggers, and variables for a website
b. To provide users with analytics data for their website
c. To manage user permissions in Google Tag Manager
d. To view and edit website code directly in Google Tag Manager
Answer: a. To store and organize tags, triggers, and variables for a website
Explanation: A container in Google Tag Manager is used to store and organize tags, triggers, and variables for a website. This container can be shared across multiple pages on a website, making it easy to manage and update tags.
24. Which of the following is a type of trigger in Google Tag Manager?
a. Pageview
b. Click
c. Form Submission
d. All of the above
Answer: d. All of the above
Explanation: Google Tag Manager supports various types of triggers, including pageview triggers, click triggers, and form submission triggers. These triggers can be used to determine when tags should fire on a website.
25. What is the purpose of the built-in Google Tag Manager variable {{Click ID}}?
a. To capture the ID of an element that a user clicked on a website
b. To track the number of clicks on a website
c. To capture the URL of the current page on a website
d. To capture the name of the website that a user clicked through from
Answer: a. To capture the ID of an element that a user clicked on a website
Explanation: The {{Click ID}} variable in Google Tag Manager is used to capture the ID of an element that a user clicked on a website. This can be useful for tracking user interactions and behavior on a website.
26. What is the purpose of the “Preview and Debug” mode in Google Tag Manager?
a. To view analytics data for a website in real-time
b. To test tags and triggers on a website before publishing changes
c. To edit website code directly in Google Tag Manager
d. To manage user permissions in Google Tag Manager
Answer: b. To test tags and triggers on a website before publishing changes
Explanation: The “Preview and Debug” mode in Google Tag Manager allows users to test tags and triggers on a website before publishing changes. This can help ensure that tags are working correctly and that data is being tracked accurately.
27. What is the difference between a macro and a rule in Google Tag Manager?
a. A macro is a set of instructions for a tag, while a rule is a condition for when a tag should fire
b. A macro is a variable that stores information, while a rule is a trigger for when a tag should fire
c. A macro is a type of tag, while a rule is a type of trigger
d. A macro is used to track user behavior on a website, while a rule is used to manage user permissions in Google Tag Manager
Answer: a. A macro is a set of instructions for a tag, while a rule is a condition for when a tag should fire
Explanation: In Google Tag Manager, a macro is a set of instructions for a tag, while a rule is a condition for when a tag should fire. Macros can be used to store and manipulate data, while rules determine when tags should be triggered based on specific conditions.
28. What is the purpose of the built-in Google Tag Manager variable {{Form Element}}?
a. To capture the value of a form element that a user submitted on a website
b. To track the number of form submissions on a website
c. To capture the URL of the current page on a website
d. To capture the name of the website that a user submitted a form on
Answer: a. To capture the value of a form element that a user submitted on a website
Explanation: The {{Form Element}} variable in Google Tag Manager is used to capture the value of a form element that a user submitted on a website. This can be useful for tracking user behavior and interactions on a website.
29. Which of the following is a best practice for using Google Tag Manager?
a. Use descriptive names for tags, triggers, and variables
b. Use as few tags as possible on a website
c. Use hard-coded tags instead of Google Tag Manager whenever possible
d. Use the same container for multiple websites
Answer: a. Use descriptive names for tags, triggers, and variables
Explanation: Using descriptive names for tags, triggers, and variables can help ensure that they are easy to manage and understand. It is also a best practice to use as few tags as possible on a website, to avoid slowing down page load times.
30. What is the purpose of the “Firing Triggers” report in Google Tag Manager?
a. To view a list of all tags that have fired
b. To view a list of all triggers that have fired
c. To view a list of all events that have occurred on a website
d. To view a list of all users who have interacted with a website
Answer: b. To view a list of all triggers that have fired
Explanation: The “Firing Triggers” report in Google Tag Manager allows users to view a list of all triggers that have fired on a website. This can be useful for troubleshooting and identifying issues with tags and triggers.
31. What is the purpose of the built-in Google Tag Manager variable {{Page Path}}?
a. To capture the ID of an element that a user clicked on a website
b. To track the number of clicks on a website
c. To capture the URL of the current page on a website
d. To capture the name of the website that a user clicked through from
Answer: c. To capture the URL of the current page on a website
Explanation: The {{Page Path}} variable in Google Tag Manager is used to capture the URL of the current page on a website. This can be useful for tracking user behavior and interactions on a website.
32. What is the purpose of the “Data Layer” in Google Tag Manager?
a. To store data that can be used by tags and triggers
b. To manage user permissions in Google Tag Manager
c. To track user behavior on a website
d. To view analytics data for a website in real-time
Answer: a. To store data that can be used by tags and triggers
Explanation: The “Data Layer” in Google Tag Manager is a JavaScript object that is used to store data that can be used by tags and triggers. This data can include information such as user behavior, user preferences, and website interactions.
33. What is the purpose of the built-in Google Tag Manager variable {{Event}}?
a. To capture the ID of an element that a user clicked on a website
b. To track the number of clicks on a website
c. To capture the URL of the current page on a website
d. To capture the type of event that occurred on a website
Answer: d. To capture the type of event that occurred on a website
Explanation: The {{Event}} variable in Google Tag Manager is used to capture the type of event that occurred on a website. This can include events such as clicks, form submissions, and page views.
34. What is the purpose of the “Versions” feature in Google Tag Manager?
a. To view analytics data for a website in real-time
b. To test tags and triggers on a website before publishing changes
c. To manage user permissions in Google Tag Manager
d. To keep track of changes made to tags and triggers over time
Answer: d. To keep track of changes made to tags and triggers over time
Explanation: The “Versions” feature in Google Tag Manager allows users to keep track of changes made to tags and triggers over time. This can be useful for maintaining version control and ensuring that tags are working correctly.
35. What is the purpose of the “Workspace” feature in Google Tag Manager?
a. To manage user permissions in Google Tag Manager
b. To view analytics data for a website in real-time
c. To test tags and triggers on a website before publishing changes
d. To keep track of changes made to tags and triggers over time
Answer: c. To test tags and triggers on a website before publishing changes
Explanation: The “Workspace” feature in Google Tag Manager allows users to test tags and triggers on a website before publishing changes. This can be useful for ensuring that tags are working correctly and avoiding errors on a live website.
36. Which of the following is a best practice for using Google Tag Manager with Google Analytics?
a. Use Google Tag Manager to manage all aspects of Google Analytics tracking
b. Use the built-in {{Page Path}} variable to track pageviews
c. Use a separate Google Analytics tracking code for each website
d. Use custom dimensions and metrics to track specific user behavior
Answer: d. Use custom dimensions and metrics to track specific user behavior
Explanation: Using custom dimensions and metrics can be useful for tracking specific user behavior that is not captured by default in Google Analytics. It is also a best practice to use a single Google Analytics tracking code for all websites, and to use the {{Page Path}} variable to track pageviews.
37. What is the purpose of the “Tags” feature in Google Tag Manager?
a. To manage user permissions in Google Tag Manager
b. To view analytics data for a website in real-time
c. To test tags and triggers on a website before publishing changes
d. To add tracking code and other functionality to a website
Answer: d. To add tracking code and other functionality to a website
Explanation: The “Tags” feature in Google Tag Manager allows users to add tracking code and other functionality to a website. This can include Google Analytics tracking code, remarketing tags, and other third-party tags.
38. What is a “trigger” in Google Tag Manager?
a. A condition that must be met in order for a tag to fire
b. A piece of tracking code that is added to a website
c. A set of rules that define when a tag should fire
d. A variable that stores information about user behavior
Answer: a. A condition that must be met in order for a tag to fire
Explanation: A trigger in Google Tag Manager is a condition that must be met in order for a tag to fire. This can include conditions such as the page URL, the type of click or interaction, or other user behaviors.
39. Which of the following types of tags can be managed with Google Tag Manager?
a. Google Analytics tags
b. Remarketing tags
c. Conversion tracking tags
d. All of the above
Answer: d. All of the above
Explanation: Google Tag Manager can be used to manage a variety of different types of tags, including Google Analytics tags, remarketing tags, conversion tracking tags, and others.
40. What is the purpose of the “Variables” feature in Google Tag Manager?
a. To manage user permissions in Google Tag Manager
b. To view analytics data for a website in real-time
c. To test tags and triggers on a website before publishing changes
d. To store information that can be used in tags and triggers
Answer: d. To store information that can be used in tags and triggers
Explanation: The “Variables” feature in Google Tag Manager allows users to store information that can be used in tags and triggers. This can include information about the user, the website, or other data that is relevant to tracking and analysis.
41. What is a “data layer” in Google Tag Manager?
a. A set of rules that define when a tag should fire
b. A piece of tracking code that is added to a website
c. A variable that stores information about user behavior
d. A structured way of passing data from a website to Google Tag Manager
Answer: d. A structured way of passing data from a website to Google Tag Manager
Explanation: A data layer in Google Tag Manager is a structured way of passing data from a website to Google Tag Manager. This can include information about the user, the website, or other data that is relevant to tracking and analysis.
42. What is the purpose of the “Preview” feature in Google Tag Manager?
a. To manage user permissions in Google Tag Manager
b. To view analytics data for a website in real-time
c. To test tags and triggers on a website before publishing changes
d. To keep track of changes made to tags and triggers over time
Answer: c. To test tags and triggers on a website before publishing changes
Explanation: The “Preview” feature in Google Tag Manager allows users to test tags and triggers on a website before publishing changes. This can be useful for ensuring that tags are working correctly and avoiding errors on a live website.
43. What is the purpose of the “Data Layer Variable” type of variable in Google Tag Manager?
a. To store data from a specific data layer object
b. To store data from all data layer objects on a page
c. To store data from a specific tag or trigger
d. To store data from all tags and triggers in a container
Answer: a. To store data from a specific data layer object
Explanation: The “Data Layer Variable” type of variable in Google Tag Manager allows you to store data from a specific data layer object. This can be useful for passing information about user behavior or other data from a website to Google Tag Manager.
44. Which of the following is a way to troubleshoot issues with tags and triggers in Google Tag Manager?
a. Check the website code for errors
b. Use the “Preview” feature to test tags and triggers
c. Check the Google Analytics reporting dashboard for errors
d. Disable all tags and triggers and start over
Answer: b. Use the “Preview” feature to test tags and triggers
Explanation: Using the “Preview” feature in Google Tag Manager can help you troubleshoot issues with tags and triggers by allowing you to test them on a live website before publishing changes.
45. What is the purpose of the “Auto-Event Variable” type of variable in Google Tag Manager?
a. To store data from a specific data layer object
b. To store data about an interaction with a website
c. To store information about the user’s device or browser
d. To store information about the website’s URL structure
Answer: b. To store data about an interaction with a website
Explanation: The “Auto-Event Variable” type of variable in Google Tag Manager allows you to store data about an interaction with a website, such as a button click or form submission.
46. What is a “Container” in Google Tag Manager?
a. A set of rules that define when a tag should fire
b. A piece of tracking code that is added to a website
c. A variable that stores information about user behavior
d. A workspace where tags and triggers can be managed
Answer: d. A workspace where tags and triggers can be managed
Explanation: A container in Google Tag Manager is a workspace where tags and triggers can be managed. This can include adding, editing, and testing tags and triggers, as well as managing user permissions.
47. What is the purpose of the “User-Defined Variable” type of variable in Google Tag Manager?
a. To store data about user behavior on a website
b. To store information about the user’s device or browser
c. To store information about the website’s URL structure
d. To store custom data that can be used in tags and triggers
Answer: d. To store custom data that can be used in tags and triggers
Explanation: The “User-Defined Variable” type of variable in Google Tag Manager allows you to create custom variables to store data that can be used in tags and triggers. This can be useful for passing information about user behavior or other data from a website to Google Tag Manager.
48. What is a “Firing Trigger” in Google Tag Manager?
a. A rule that defines when a tag should fire
b. A piece of tracking code that is added to a website
c. A variable that stores information about user behavior
d. A workspace where tags and triggers can be managed
Answer: a. A rule that defines when a tag should fire
Explanation: A firing trigger in Google Tag Manager is a rule that defines when a tag should fire. This can include conditions such as when a specific page is loaded or when a specific button is clicked.
49. Which of the following is a way to test a tag in Google Tag Manager without publishing changes to the live website?
a. Use the “Preview” feature
b. Disable all other tags and triggers
c. Use the “Publish” feature and then quickly disable the tag
d. Create a separate testing container
Answer: a. Use the “Preview” feature
Explanation: The “Preview” feature in Google Tag Manager allows you to test tags and triggers on a live website without publishing changes. This can be useful for troubleshooting issues or testing new tags.
50. What is a “Built-In Variable” in Google Tag Manager?
a. A custom variable that is created by the user
b. A pre-defined variable that is provided by Google Tag Manager
c. A variable that is specific to a particular website or business
d. A variable that is used for tracking user behavior
Answer: b. A pre-defined variable that is provided by Google Tag Manager
Explanation: Built-in variables in Google Tag Manager are pre-defined variables that are provided by the platform. These variables can include information such as the page URL, the type of device being used, and the time of the user’s interaction.
51. Which of the following is a way to optimize the performance of Google Tag Manager on a website?
a. Use a separate container for each page of the website
b. Use as many tags and triggers as possible to capture all user behavior
c. Minimize the number of tags and triggers in a container
d. Use custom HTML tags whenever possible
Answer: c. Minimize the number of tags and triggers in a container
Explanation: Minimizing the number of tags and triggers in a container can help optimize the performance of Google Tag Manager on a website. This can help reduce the amount of code that needs to be loaded on each page, which can improve page load times.
52. What is the purpose of the “Constant” type of variable in Google Tag Manager?
a. To store data from a specific data layer object
b. To store data about an interaction with a website
c. To store information that does not change
d. To store information about the user’s device or browser
Answer: c. To store information that does not change
Explanation: The “Constant” type of variable in Google Tag Manager allows you to store information that does not change, such as a business name or address.
53. What is the purpose of the “Custom JavaScript” tag type in Google Tag Manager?
a. To execute custom JavaScript code on a website
b. To track user behavior on a website
c. To store data about an interaction with a website
d. To store information that does not change
Answer: a. To execute custom JavaScript code on a website
Explanation: The “Custom JavaScript” tag type in Google Tag Manager allows you to execute custom JavaScript code on a website. This can be useful for tracking specific user behavior or for integrating with other third-party tools.
54. What is the purpose of the “Event Listener” tag type in Google Tag Manager?
a. To track user behavior on a website
b. To execute custom JavaScript code on a website
c. To store data about an interaction with a website
d. To capture events that occur on a website
Answer: d. To capture events that occur on a website
Explanation: The “Event Listener” tag type in Google Tag Manager allows you to capture events that occur on a website, such as clicks or form submissions. This can be useful for tracking specific user behavior or for passing data to other tags or triggers.
55. What is the purpose of the “Conversion Linker” tag type in Google Tag Manager?
a. To track user behavior on a website
b. To execute custom JavaScript code on a website
c. To store data about an interaction with a website
d. To enable cross-domain tracking for Google Ads and Analytics
Answer: d. To enable cross-domain tracking for Google Ads and Analytics
Explanation: The “Conversion Linker” tag type in Google Tag Manager allows you to enable cross-domain tracking for Google Ads and Analytics. This can be useful for tracking user behavior across multiple domains or subdomains.
Mastering Google Tag Manager is essential for effective digital marketing. Hope that the Google Tag Manager MCQs and Answers provided valuable insights for improving digital marketing campaigns. Follow us at freshersnow.com to expand your knowledge and gain further insights.