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Instagram Marketing MCQs and Answers With Explanation: Instagram has emerged as a popular social media platform that offers businesses an opportunity to market their products and services. With over 1 billion active users, it has become a preferred choice for marketers to connect with their audience and promote their brand. Instagram Marketing MCQs provide a great way for businesses and individuals to test their knowledge and understanding of the platform’s marketing strategies.
Instagram Marketing Multiple Choice Questions
In this article, we have compiled the top 50 Instagram Marketing MCQs and Answers to help you test your expertise in the field. Whether you’re a beginner or an experienced marketer, this Instagram Marketing Quiz will help you improve your knowledge and take your Instagram Marketing skills to the next level. So, let’s dive in and explore the world of Instagram Marketing Multiple Choice Questions and Answers.
Instagram Marketing MCQs
| Name | |
| Exam Type | MCQ (Multiple Choice Questions) |
| Category | Technical Quiz |
| Mode of Quiz | Online |
Top 50 Instagram Marketing MCQs | Practice Test
1. What is the maximum number of characters that can be used in an Instagram caption?
a) 100
b) 150
c) 200
d) 250
Answer: c) 200.
Explanation: Instagram allows users to write up to 200 characters in the caption section for their posts.
2. What is the size of an Instagram profile picture?
a) 110 x 110 pixels
b) 150 x 150 pixels
c) 200 x 200 pixels
d) 250 x 250 pixels
Answer: b) 150 x 150 pixels.
Explanation: Instagram profile pictures must be 150 x 150 pixels or larger.
3. How many hashtags can be used in an Instagram post?
a) 5
b) 10
c) 15
d) 20
Answer: d) 20.
Explanation: Instagram allows users to use up to 30 hashtags in a single post, but using 20 or fewer is recommended.
4. What is the maximum length of an Instagram video?
a) 15 seconds
b) 30 seconds
c) 60 seconds
d) 2 minutes
Answer: c) 60 seconds.
Explanation: Instagram videos can be up to 60 seconds long.
5. How often should businesses post on Instagram?
a) Once a week
b) Twice a week
c) Three times a week
d) At least once a day
Answer: d) At least once a day.
Explanation: To maintain a strong presence on Instagram, businesses should aim to post at least once a day.
6. Which type of Instagram post receives the most engagement?
a) Images
b) Videos
c) Carousels
d) Stories
Answer: c) Carousels.
Explanation: Studies have shown that carousel posts (posts with multiple images or videos that users can swipe through) receive higher engagement than single-image posts.
7. What is Instagram’s Explore page?
a) A page that displays posts from users that you follow
b) A page that displays posts that are popular with your followers
c) A page that displays posts that are popular on Instagram overall
d) A page that displays sponsored posts
Answer: c)
Explanation:
- A page that displays posts that are popular on Instagram overall.
- Instagram’s Explore page shows posts and accounts that are popular on the platform.
8. What is the aspect ratio for Instagram’s standard photo posts?
a) 1:1
b) 4:3
c) 16:9
d) 2:1
Answer: a) 1:1.
Explanation: Instagram’s standard photo posts have an aspect ratio of 1:1 (square).
9. What is the purpose of Instagram Stories?
a) To showcase long-form content
b) To display sponsored posts
c) To share behind-the-scenes moments and other short-form content
d) To share posts from other users
Answer: c)
Explanation: To share behind-the-scenes moments and other short-form content. Instagram Stories are designed to allow users to share short-form content that is more informal and casual than their regular posts.
10. How often should businesses post on Instagram Stories?
a) Once a week
b) Twice a week
c) Three times a week
d) At least once a day
Answer: d) At least once a day.
Explanation: To maintain a strong presence on Instagram Stories, businesses should aim to post at least once a day.
11. What is the maximum number of hashtags that can be used in an Instagram Story?
a) 1
b) 5
c) 10
d) 20
Answer: b) 5.
Explanation: Instagram Stories allow users to use up to 5 hashtags.
12. How long do Instagram Story posts stay visible?
a) 24 hours
b) 48 hours
c) 1 week
d) 2 weeks
Answer: a) 24 hours.
Explanation: Instagram Story posts stay visible for 24 hours before they disappear.
13. What is the maximum length of an Instagram Live video?
a) 10 minutes
b) 30 minutes
c) 1 hour
d) 2 hours
Answer: c) 1 hour.
Explanation: Instagram Live videos can be up to 1 hour long.
14. What is the purpose of Instagram Reels?
a) To showcase long-form content
b) To display sponsored posts
c) To share behind-the-scenes moments and other short-form content
d) To create and share short-form videos with music and effects
Answer: d)
Explanation: To create and share short-form videos with music and effects. Instagram Reels allow users to create and share short-form videos with music and special effects.
15. What is the maximum length of an Instagram Reel?
a) 10 seconds
b) 30 seconds
c) 60 seconds
d) 2 minutes
Answer: b) 30 seconds.
Explanation: Instagram Reels can be up to 30 seconds long.
16. What is the purpose of an Instagram Business account?
a) To allow businesses to advertise on Instagram
b) To provide businesses with access to analytics and other tools to help them grow their presence on the platform
c) To allow businesses to sell products directly on Instagram
d) To allow businesses to collaborate with other businesses on the platform
Answer: b)
Explanation:
- To provide businesses with access to analytics and other tools to help them grow their presence on the platform.
- Instagram Business accounts give businesses access to a range of tools and analytics to help them better understand and engage with their audience.
17. How can businesses promote their Instagram posts?
a) By using hashtags
b) By running ads on the platform
c) By collaborating with other businesses
d) By sharing their posts on other social media platforms
Answer: b)
Explanation: By running ads on the platform. Businesses can use Instagram’s advertising tools to promote their posts to a wider audience.
18. What is the Instagram algorithm?
a) The set of rules that determines what content appears in a user’s feed
b) The set of rules that determines which hashtags are banned on the platform
c) The set of rules that determines which users are verified on the platform
d) The set of rules that determines which businesses can sell products on the platform
Answer: a)
Explanation: The set of rules that determines what content appears in a user’s feed. The Instagram algorithm uses a variety of factors, such as user behavior and engagement, to determine what content appears in a user’s feed.
19. What is the purpose of Instagram Insights?
a) To allow users to track their follower count
b) To provide users with data and analytics about their account and posts
c) To allow users to schedule their posts in advance
d) To provide users with a list of recommended hashtags to use in their posts
Answer: b)
Explanation: To provide users with data and analytics about their account and posts. Instagram Insights is a tool that gives users access to data and analytics about their account and posts, such as engagement rate and follower demographics.
20. How long can an IGTV video be?
a) 1 minute
b) 10 minutes
c) 30 minutes
d) 60 minutes
Answer: d) 60 minutes.
Explanation: IGTV videos can be up to 60 minutes long for verified accounts and up to 10 minutes long for non-verified accounts.
21. What is the purpose of Instagram Shopping?
a) To allow users to sell products directly on the platform
b) To provide users with recommendations for products to buy based on their interests
c) To allow businesses to advertise their products on the platform
d) To provide users with access to exclusive discounts on products
Answer: a)
To allow users to sell products directly on the platform.
Explanation: Instagram Shopping allows businesses to tag products in their posts and stories, and users can then purchase those products without leaving the app.
22. What is the purpose of Instagram Guides?
a) To provide users with recommendations for accounts to follow
b) To allow users to create and share collections of posts and products around a specific theme or topic
c) To provide businesses with access to analytics and insights about their audience
d) To allow users to schedule their posts in advance
Answer: b)
Explanation: To allow users to create and share collections of posts and products around a specific theme or topic. Instagram Guides allow users to curate and share collections of posts and products, such as travel guides or gift guides, around a specific theme or topic.
23. What is the purpose of Instagram Highlights?
a) To showcase a user’s most popular posts
b) To showcase a user’s most recent posts
c) To showcase a user’s Instagram Stories
d) To showcase a user’s Instagram Reels
Answer: c)
Explanation: To showcase a user’s Instagram Stories. Instagram Highlights allow users to save and showcase their Instagram Stories beyond the 24-hour time limit.
24. What is the purpose of Instagram Ads?
a) To allow businesses to advertise on the platform
b) To allow users to promote their posts
c) To allow users to sell products directly on the platform
d) To allow businesses to collaborate with other businesses on the platform
Answer: a)
Explanation: To allow businesses to advertise on the platform. Instagram Ads allow businesses to promote their products and services to a wider audience on the platform.
25. What is the purpose of Instagram Influencer Marketing?
a) To allow businesses to collaborate with other businesses on the platform
b) To allow businesses to advertise on the platform
c) To allow influencers to promote products and services to their audience
d) To allow users to schedule their posts in advance
Answer: c)
Explanation:
- To allow influencers to promote products and services to their audience.
- Instagram Influencer Marketing involves businesses partnering with influencers to promote their products and services to the influencer’s audience.
26. What is the difference between an Instagram post and an Instagram Story?
a) Posts are visible for 24 hours, while Stories are visible indefinitely
b) Posts can include text, images, and videos, while Stories can only include images and videos
c) Posts are typically more polished and curated, while Stories are more raw and in-the-moment
d) Posts can be sponsored, while Stories cannot
Answer: c)
Explanation:
- Posts are typically more polished and curated, while Stories are more raw and in-the-moment.
- While both Instagram posts and Instagram Stories can include text, images, and videos, posts are typically more polished and curated, while Stories are more spontaneous and in-the-moment.
27. What is the purpose of an Instagram Bio?
a) To provide users with a description of the user’s account and what they share on the platform
b) To showcase a user’s most popular posts
c) To allow users to sell products directly on the platform
d) To allow businesses to collaborate with other businesses on the platform
Answer: a)
Explanation: To provide users with a description of the user’s account and what they share on the platform. An Instagram Bio is a short description that appears at the top of a user’s profile page, providing a brief overview of who they are and what they share on the platform.
28. What is the purpose of Instagram Live?
a) To allow users to sell products directly on the platform
b) To allow businesses to collaborate with other businesses on the platform
c) To allow users to schedule their posts in advance
d) To allow users to broadcast live videos to their followers
Answer: d)
Explanation:
- To allow users to broadcast live videos to their followers.
- Instagram Live is a feature that allows users to broadcast live videos to their followers in real-time, providing an opportunity for users to engage with their audience in a more personal and authentic way.
29. What is the purpose of Instagram Explore?
a) To allow users to sell products directly on the platform
b) To provide users with recommendations for accounts to follow
c) To provide businesses with access to analytics and insights about their audience
d) To allow businesses to collaborate with other businesses on the platform
Answer: b)
Explanation: To provide users with recommendations for accounts to follow. Instagram Explore is a feature that suggests posts, accounts, and hashtags that a user may be interested in based on their previous activity on the platform.
30. What is the purpose of Instagram Direct Messages?
a) To allow users to sell products directly on the platform
b) To allow businesses to collaborate with other businesses on the platform
c) To provide users with a way to communicate privately with other users on the platform
d) To provide businesses with access to analytics and insights about their audience
Answer: c)
Explanation: To provide users with a way to communicate privately with other users on the platform. Instagram Direct Messages allow users to communicate with each other privately on the platform, either one-on-one or in groups.
31. What is the purpose of Instagram Stories Highlights?
a) To showcase a user’s most recent posts
b) To showcase a user’s most popular posts
c) To showcase a user’s Instagram Stories
d) To showcase a user’s Instagram Reels
Answer: c)
Explanation: To showcase a user’s Instagram Stories. Instagram Stories Highlights allow users to save and showcase their Instagram Stories beyond the 24-hour time limit, providing a way for users to curate and showcase their best Stories.
32. What is the purpose of Instagram Carousel Posts?
a) To allow users to sell products directly on the platform
b) To showcase multiple images or videos in a single post
c) To allow businesses to collaborate with other businesses on the platform
d) To provide users with recommendations for accounts to follow
Answer: b)
Explanation:
- To showcase multiple images or videos in a single post.
- Instagram Carousel Posts allow users to share up to 10 photos or videos in a single post, allowing for more creativity and storytelling within a single post.
33. What is the purpose of Instagram Branded Content?
a) To allow businesses to advertise on the platform
b) To provide businesses with access to analytics and insights about their audience
c) To allow businesses to partner with influential users on the platform to promote their products or services
d) To allow users to sell products directly on the platform
Answer: c)
Explanation:
- To allow businesses to partner with influential users on the platform to promote their products or services.
- Instagram Branded Content allows businesses to collaborate with creators on the platform to create sponsored content that promotes their products or services.
34. Which of the following is NOT a type of Instagram Ad format?
a) Photo ads
b) Video ads
c) Carousel ads
d) Live ads
Answer: d) Live ads.
Explanation: While Instagram Live is a feature of the platform, it is not an ad format.
35. What is the maximum length of a video ad on Instagram?
a) 15 seconds
b) 30 seconds
c) 60 seconds
d) 2 minutes
Answer: c) 60 seconds.
Explanation: Video ads on Instagram can be up to 60 seconds long.
36. Which of the following is a type of Instagram Stories Ad format?
a) Photo ads
b) Video ads
c) Carousel ads
d) All of the above
Answer: d) All of the above.
Explanation: Instagram Stories Ads can be in the form of photo ads, video ads, or carousel ads.
37. What is the maximum length of a video in an Instagram Stories Ad?
a) 15 seconds
b) 30 seconds
c) 60 seconds
d) 2 minutes
Answer: a) 15 seconds.
Explanation: Video ads in Instagram Stories can be up to 15 seconds long.
38. Which of the following is a type of Instagram Audience targeting option?
a) Interests
b) Location
c) Age and gender
d) All of the above
Answer: d) All of the above.
Explanation: Instagram Audience targeting options include interests, location, age, gender, behavior, and more.
39. What is the maximum length of a video in an Instagram Reel?
a) 15 seconds
b) 30 seconds
c) 60 seconds
d) 2 minutes
Answer: a) 15 seconds.
Explanation: Instagram Reels videos can be up to 15 seconds long.
40. Which of the following is a type of Instagram Story format?
a) Photo Stories
b) Video Stories
c) Boomerang Stories
d) All of the above
Answer: d) All of the above.
Explanation: Instagram Stories can be in the form of photo Stories, video Stories, or Boomerang Stories.
41. What is the maximum length of a Boomerang in an Instagram Story?
a) 3 seconds
b) 5 seconds
c) 10 seconds
d) 15 seconds
Answer: a) 3 seconds.
Explanation: Boomerangs in Instagram Stories are looped videos that are up to 3 seconds long.
42. Which of the following is a type of Instagram Engagement metric?
a) Impressions
b) Reach
c) Clicks
d) All of the above
Answer: d) All of the above.
Explanation: Instagram Engagement metrics include impressions, reach, clicks, likes, comments, shares, and more.
43. Which of the following is a type of Instagram Content format?
a) Photos
b) Videos
c) Carousel posts
d) All of the above
Answer: d) All of the above.
Explanation: Instagram content can be in the form of photos, videos, or carousel posts.
44. What is the maximum number of images in an Instagram Carousel post?
a) 3
b) 5
c) 10
d) 20
Answer: c) 10.
Explanation: Instagram Carousel posts can include up to 10 images or videos.
45. Which of the following is a type of Instagram Hashtag?
a) Branded hashtags
b) Community hashtags
c) Campaign hashtags
d) All of the above
Answer: d) All of the above.
Explanation: Instagram hashtags can be branded hashtags, community hashtags, campaign hashtags, or a combination of these.
46. What is the purpose of Instagram Hashtags?
a) To provide users with a way to schedule their posts in advance
b) To allow businesses to collaborate with other businesses on the platform
c) To increase the visibility of content and reach a wider audience
d) To provide businesses with access to analytics and insights about their audience and their content performance
Answer: c) To increase the visibility of content and reach a wider audience.
Explanation: Instagram hashtags can help users and businesses reach a wider audience by increasing the visibility of their content.
47. Which of the following is a type of Instagram Call-to-Action (CTA)?
a) Shop Now
b) Learn More
c) Contact Us
d) All of the above
Answer: d) All of the above.
Explanation: Instagram Call-to-Action (CTA) buttons can be Shop Now, Learn More, Contact Us, or a variety of other options.
48. What is the purpose of Instagram Ads Manager?
a) To provide businesses with access to analytics and insights about their audience and their content performance
b) To allow businesses to schedule their posts in advance
c) To provide businesses with a way to create and manage their Instagram ads
d) To allow businesses to collaborate with other businesses on the platform
Answer: c)
Explanation: To provide businesses with a way to create and manage their Instagram ads.
Instagram Ads Manager is a platform that allows businesses to create and manage their Instagram ads, including targeting options, ad formats, and budgets.
49. What is the maximum length of an Instagram Story video?
a) 15 seconds
b) 30 seconds
c) 1 minute
d) 2 minutes
Answer: a) 15 seconds.
Explanation: Instagram Story videos can be up to 15 seconds long.
50. Which of the following is a type of Instagram Story format?
a) Boomerang
b) Live
c) Polls
d) All of the above
Answer: d) All of the above.
Explanation: Instagram Story formats can include Boomerang, Live, Polls, Questions, and more.
Instagram Marketing MCQs and Answers provide a great way to test and improve one’s knowledge of Instagram Marketing. It’s a must-read for businesses and individuals to enhance their skills. To expand your knowledge, we recommend following us at freshersnow.com.