Pay Per Click MCQs and Answers With Explanation – Pay Per Click (PPC) is a digital marketing strategy that involves paying search engines, social media platforms, or other websites to display your advertisements to potential customers. PPC can be an effective way to drive traffic to your website and increase sales. However, to make the most of this strategy, you need a solid understanding of PPC concepts and techniques. That’s where Pay Per Click Multiple Choice Questions (MCQs) can help.
Pay Per Click MCQ Questions
These Pay Per Click MCQ questions cover various aspects of PPC, such as keyword research, ad creation, and campaign management, allowing you to evaluate your knowledge and improve your overall performance in digital marketing. You can now take complete advantage of these Pay Per Click Multiple Choice Questions for your interview or placement test preparation to succeed.
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Pay Per Click Multiple Choice Questions
| Name | Pay Per Click |
| Exam Type | MCQ (Multiple Choice Questions) |
| Category | Technical Quiz |
| Mode of Quiz | Online |
Top 50 Pay Per Click MCQs | Practice Online Quiz
1. Which of the following is NOT a type of PPC ad?
a) Text Ads
b) Display Ads
c) Video Ads
d) Audio Ads
Answer: d) Audio Ads
Explanation: The four main types of PPC ads are text ads, display ads, video ads, and shopping ads.
2. Which metric measures the number of times an ad is displayed?
a) Click-through rate (CTR)
b) Cost per click (CPC)
c) Impressions
d) Conversion rate
Answer: c) Impressions
Explanation: Impressions refer to the number of times an ad is displayed to a user.
3. What is the formula for calculating click-through rate (CTR)?
a) Impressions / Clicks
b) Clicks / Impressions
c) Conversions / Clicks
d) Clicks / Conversions
Answer: b) Clicks / Impressions
Explanation: CTR is calculated by dividing the number of clicks an ad receives by the number of times it is displayed (impressions).
4. Which of the following is an example of a negative keyword in a PPC campaign?
a) Best
b) Cheap
c) Free
d) None of the above
Answer: b) Cheap
Explanation: Negative keywords are used to exclude certain search terms from triggering an ad. “Cheap” could be a negative keyword for a luxury brand to avoid attracting users looking for low-priced options.
5. What is the maximum number of characters allowed in a PPC ad headline?
a) 25
b) 30
c) 35
d) 40
Answer: b) 30
Explanation: The maximum number of characters allowed in a PPC ad headline is 30.
6. Which of the following is NOT a factor in determining ad position in Google Ads?
a) Bid amount
b) Quality Score
c) Ad relevance
d) Ad format
Answer: d) Ad format
Explanation: Ad format is not a factor in determining ad position in Google Ads. The other three factors are bid amount, Quality Score, and ad relevance.
7. What is the main goal of a landing page in a PPC campaign?
a) To generate clicks
b) To generate impressions
c) To generate conversions
d) To generate traffic to the website
Answer: c) To generate conversions
Explanation: The main goal of a landing page in a PPC campaign is to convert the user by encouraging them to take a specific action, such as filling out a form or making a purchase.
8. What is the difference between broad match and exact match keywords in a PPC campaign?
a) Broad match allows for variations of the keyword, while exact match only allows the exact keyword.
b) Exact match allows for variations of the keyword, while broad match only allows the exact keyword.
c) Broad match only displays the ad for the exact keyword, while exact match displays the ad for variations of the keyword.
d) There is no difference between broad match and exact match keywords.
Answer: a) Broad match allows for variations of the keyword, while exact match only allows the exact keyword.
Explanation: Broad match allows for variations of the keyword, such as synonyms or related terms, while exact match only triggers the ad when the exact keyword is searched for.
9. What is the maximum number of characters allowed in a PPC ad description?
a) 70
b) 80
c) 90
d) 100
Answer: b) 80
Explanation: The maximum number of characters allowed in a PPC ad description is 80.
10. What is the purpose of ad extensions in a PPC campaign?
a) To increase the click-through rate (CTR) of an ad
b) To increase the quality score of an ad
c) To increase the bid amount of an ad
d) To decrease the cost per click (CPC) of an ad
Answer: a) To increase the click-through rate (CTR) of an ad
Explanation: Ad extensions are additional pieces of information that can be added to a PPC ad to provide more value to the user and increase the likelihood of a click.
11. What is the difference between a search network and a display network in Google Ads?
a) Search networks display ads in search engine results pages (SERPs), while display networks display ads on websites.
b) Search networks display ads on websites, while display networks display ads in search engine results pages (SERPs).
c) Search networks only display text ads, while display networks only display image ads.
d) There is no difference between a search network and a display network.
Answer: a) Search networks display ads in search engine results pages (SERPs), while display networks display ads on websites.
Explanation: A search network is used to display text ads on search engine results pages, while a display network is used to display image ads on websites.
12. What is the main goal of a remarketing campaign in a PPC campaign?
a) To generate clicks
b) To generate impressions
c) To generate conversions
d) To generate traffic to the website
Answer: c) To generate conversions
Explanation: Remarketing campaigns are used to target users who have previously visited a website but did not convert. The main goal is to bring those users back to the website and encourage them to convert.
13. What is the maximum number of characters allowed in a PPC ad display URL?
a) 25
b) 30
c) 35
d) 40
Answer: c) 35
Explanation: The maximum number of characters allowed in a PPC ad display URL is 35.
14. What is the purpose of a conversion tracking code in a PPC campaign?
a) To track the number of clicks an ad receives
b) To track the number of impressions an ad receives
c) To track the number of conversions an ad generates
d) To track the cost per click (CPC) of an ad
Answer: c) To track the number of conversions an ad generates
Explanation: A conversion tracking code is a piece of code that is placed on a website to track the number of conversions generated by a PPC ad.
15. Which of the following is NOT a benefit of using a PPC campaign?
a) Targeted advertising
b) Measurable results
c) Guaranteed conversions
d) Cost-effective advertising
Answer: c) Guaranteed conversions
Explanation: While a PPC campaign can generate conversions, there is no guarantee of a certain number of conversions.
16. What is the main goal of a keyword research in a PPC campaign?
a) To identify the best performing keywords
b) To identify negative keywords
c) To identify competitor keywords
d) To identify long-tail keywords
Answer: a) To identify the best performing keywords
Explanation: Keyword research is used to identify the best performing keywords to target in a PPC campaign.
17. Which of the following is an example of a call-to-action (CTA) in a PPC ad?
a) “Click here”
b) “Buy now”
c) “Learn more”
d) All of the above
Answer: d) All of the above
Explanation: A call-to-action (CTA) is a phrase or button that encourages the user to take a specific action, such as clicking a link or making a purchase
18. What is a landing page in a PPC campaign?
a) The webpage that the user is directed to after clicking on a PPC ad
b) The webpage where the PPC ad is displayed
c) The webpage where the PPC ad is created
d) The webpage where the PPC ad budget is set
Answer: a) The webpage that the user is directed to after clicking on a PPC ad
Explanation: A landing page is the webpage that the user is directed to after clicking on a PPC ad. The landing page is designed to encourage the user to take a specific action, such as making a purchase or filling out a form.
19. Which of the following factors can impact the cost per click (CPC) in a PPC campaign?
a) The bid amount
b) The quality score of the ad
c) The competition for the keyword
d) All of the above
Answer: d) All of the above
Explanation: The cost per click (CPC) in a PPC campaign can be impacted by the bid amount, the quality score of the ad, and the competition for the keyword.
20. What is a negative keyword in a PPC campaign?
a) A keyword that is not relevant to the ad
b) A keyword that is only relevant to the ad
c) A keyword that is highly competitive
d) A keyword that is misspelled
Answer: a) A keyword that is not relevant to the ad
Explanation: A negative keyword is a keyword that is not relevant to the ad and should be excluded from the campaign.
21. What is the difference between broad match and exact match in a PPC campaign?
a) Broad match targets any search term that includes the keyword, while exact match only targets the exact keyword.
b) Exact match targets any search term that includes the keyword, while broad match only targets the exact keyword.
c) Broad match targets any search term that is similar to the keyword, while exact match only targets the exact keyword.
d) Exact match targets any search term that is similar to the keyword, while broad match only targets the exact keyword.
Answer: a) Broad match targets any search term that includes the keyword, while exact match only targets the exact keyword.
Explanation: Broad match and exact match are types of keyword matching options in a PPC campaign. Broad match targets any search term that includes the keyword, while exact match only targets the exact keyword.
22. What is the purpose of a bid adjustment in a PPC campaign?
a) To increase the bid amount of an ad
b) To decrease the bid amount of an ad
c) To target a specific device or location with a higher or lower bid amount
d) To target a specific time of day with a higher or lower bid amount
Answer: c) To target a specific device or location with a higher or lower bid amount
Explanation: A bid adjustment is used to increase or decrease the bid amount for a specific device or location in a PPC campaign.
23. What is the maximum number of ad extensions that can be added to a PPC ad?
a) 2
b) 4
c) 6
d) 8
Answer: d) 8
Explanation: The maximum number of ad extensions that can be added to a PPC ad is 8.
24. What is a conversion rate in a PPC campaign?
a) The percentage of clicks that result in a conversion
b) The percentage of impressions that result in a conversion
c) The percentage of ad views that result in a conversion
d) The percentage of website visitors that result in a conversion
Answer: a) The percentage of clicks that result in a conversion
Explanation: A conversion rate in a PPC campaign is the percentage of clicks that result in a conversion.
25. What is the purpose of split testing in a PPC campaign?
a) To test different ad copy or landing pages to determine which performs better
b) To test different keyword bids to determine which is most cost-effective
c) To test different targeting options to determine which is most effective
d) To test different ad formats to determine which is most engaging
Answer: a) To test different ad copy or landing pages to determine which performs better
Explanation: Split testing, also known as A/B testing, is used in a PPC campaign to test different ad copy or landing pages to determine which performs better.
26. What is the difference between search network and display network in a PPC campaign?
a) Search network displays ads on search engines, while display network displays ads on websites.
b) Search network displays ads on websites, while display network displays ads on search engines.
c) Search network displays text ads, while display network displays image ads.
d) Search network displays ads on desktop computers, while display network displays ads on mobile devices.
Answer: a) Search network displays ads on search engines, while display network displays ads on websites.
Explanation: Search network and display network are two types of networks in a PPC campaign. Search network displays ads on search engines, while display network displays ads on websites.
27. What is an ad group in a PPC campaign?
a) A group of ads that are all displayed together in a campaign
b) A group of keywords that are all targeted together in a campaign
c) A group of campaigns that are all targeted together
d) A group of landing pages that are all used in a campaign
Answer: b) A group of keywords that are all targeted together in a campaign
Explanation: An ad group in a PPC campaign is a group of keywords that are all targeted together in a campaign.
28. What is a call-to-action in a PPC ad?
a) A statement that encourages the user to take a specific action, such as making a purchase or filling out a form
b) A statement that provides additional information about the product or service being advertised
c) A statement that highlights the benefits of the product or service being advertised
d) A statement that emphasizes the credibility of the advertiser
Answer: a) A statement that encourages the user to take a specific action, such as making a purchase or filling out a form
Explanation: A call-to-action in a PPC ad is a statement that encourages the user to take a specific action, such as making a purchase or filling out a form.
29. What is the difference between cost per click (CPC) and cost per impression (CPM) in a PPC campaign?
a) CPC is the amount paid per click on an ad, while CPM is the amount paid per impression of an ad.
b) CPC is the amount paid per impression of an ad, while CPM is the amount paid per click on an ad.
c) CPC and CPM are interchangeable terms in a PPC campaign.
d) CPC and CPM are both measures of ad engagement, but they are calculated differently.
Answer: a) CPC is the amount paid per click on an ad, while CPM is the amount paid per impression of an ad.
Explanation: Cost per click (CPC) is the amount paid per click on an ad, while cost per impression (CPM) is the amount paid per impression of an ad.
30. What is a quality score in a PPC campaign?
a) A measurement of how relevant and useful an ad is to the user
b) A measurement of how much an advertiser is willing to pay for a click
c) A measurement of how often an ad is displayed on search engines
d) A measurement of how many clicks an ad receives in a certain period of time
Answer: a) A measurement of how relevant and useful an ad is to the user
Explanation: A quality score in a PPC campaign is a measurement of how relevant and useful an ad is to the user. It is based on factors such as ad relevance, landing page experience, and expected click-through rate.
31. What is a negative keyword in a PPC campaign?
a) A keyword that is not related to the product or service being advertised
b) A keyword that is not included in the targeting options for a campaign
c) A keyword that is included in the targeting options for a campaign, but with a negative match type
d) A keyword that is only used in the ad copy and not included in the targeting options for a campaign
Answer: c) A keyword that is included in the targeting options for a campaign, but with a negative match type
Explanation: A negative keyword in a PPC campaign is a keyword that is included in the targeting options for a campaign, but with a negative match type. This means that the ad will not be shown to users who search for that keyword.
32. What is a remarketing campaign in a PPC campaign?
a) A campaign that targets users who have already visited the advertiser’s website
b) A campaign that targets users who have never visited the advertiser’s website
c) A campaign that targets users who have previously clicked on one of the advertiser’s ads
d) A campaign that targets users who have previously made a purchase from the advertiser
Answer: a) A campaign that targets users who have already visited the advertiser’s website
Explanation: A remarketing campaign in a PPC campaign is a campaign that targets users who have already visited the advertiser’s website.
33. What is a conversion in a PPC campaign?
a) When a user clicks on an ad
b) When a user views an ad
c) When a user takes a desired action on the advertiser’s website, such as making a purchase or filling out a form
d) When a user shares the ad with their friends on social media
Answer: c) When a user takes a desired action on the advertiser’s website, such as making a purchase or filling out a form
Explanation: A conversion in a PPC campaign is when a user takes a desired action on the advertiser’s website, such as making a purchase or filling out a form.
34. What is a broad match keyword in a PPC campaign?
a) A keyword that matches any variation of the specified word, including synonyms and misspellings
b) A keyword that matches the exact word or phrase specified, without any variations
c) A keyword that matches only the exact phrase specified, with no additional words or variations
d) A keyword that matches any variation of the specified word, but only in a specific order
Answer: a) A keyword that matches any variation of the specified word, including synonyms and misspellings
Explanation: A broad match keyword in a PPC campaign is a keyword that matches any variation of the specified word, including synonyms and misspellings. This type of match allows the ad to be shown to a wider audience, but may result in less targeted traffic.
35. What is a phrase match keyword in a PPC campaign?
a) A keyword that matches any variation of the specified word, including synonyms and misspellings
b) A keyword that matches the exact word or phrase specified, without any variations
c) A keyword that matches only the exact phrase specified, with no additional words or variations
d) A keyword that matches any variation of the specified word, but only in a specific order
Answer: d) A keyword that matches any variation of the specified word, but only in a specific order
Explanation: A phrase match keyword in a PPC campaign is a keyword that matches any variation of the specified word, but only in a specific order. This type of match allows for more targeted traffic than a broad match, but still allows for some variations in the search query.
36. What is an exact match keyword in a PPC campaign?
a) A keyword that matches any variation of the specified word, including synonyms and misspellings
b) A keyword that matches the exact word or phrase specified, without any variations
c) A keyword that matches only the exact phrase specified, with no additional words or variations
d) A keyword that matches any variation of the specified word, but only in a specific order
Answer: c) A keyword that matches only the exact phrase specified, with no additional words or variations
Explanation: An exact match keyword in a PPC campaign is a keyword that matches only the exact phrase specified, with no additional words or variations. This type of match allows for the most targeted traffic, but may result in fewer clicks and impressions.
37. What is a modified broad match keyword in a PPC campaign?
a) A keyword that matches any variation of the specified word, including synonyms and misspellings, but with a specific order
b) A keyword that matches the exact word or phrase specified, without any variations, but with a specific order
c) A keyword that matches any variation of the specified word, but only if certain words are included in the search query
d) A keyword that matches any variation of the specified word, but excludes certain words from the search query
Answer: c) A keyword that matches any variation of the specified word, but only if certain words are included in the search query
Explanation: A modified broad match keyword in a PPC campaign is a keyword that matches any variation of the specified word, but only if certain words are included in the search query. This type of match allows for some variation in the search query, but ensures that the ad is still targeted to a specific audience.
38. What is the quality score in a PPC campaign?
a) A measure of how relevant the ad copy is to the search query
b) A measure of how many clicks the ad has received
c) A measure of how much the advertiser is willing to pay per click
d) A measure of how many impressions the ad has received
Answer: a) A measure of how relevant the ad copy is to the search query
Explanation: The quality score in a PPC campaign is a measure of how relevant the ad copy is to the search query. It takes into account factors such as click-through rate, ad relevance, and landing page experience, and is used by search engines to determine the ad’s position on the search results page and the cost per click.
39. What is ad relevance in a PPC campaign?
a) A measure of how well the ad matches the user’s search query
b) A measure of how well the landing page matches the user’s search query
c) A measure of how many clicks the ad has received
d) A measure of how much the advertiser is willing to pay per click
Answer: a) A measure of how well the ad matches the user’s search query
Explanation: Ad relevance in a PPC campaign is a measure of how well the ad matches the user’s search query. It takes into account factors such as the keyword in the ad, the ad’s headline and description, and the ad’s landing page, and is used by search engines to determine the ad’s position on the search results page and the cost per click.
40. What is landing page experience in a PPC campaign?
a) A measure of how relevant the landing page is to the user’s search query
b) A measure of how fast the landing page loads
c) A measure of how well the landing page converts users
d) A measure of how many times the landing page has been visited
Answer: a) A measure of how relevant the landing page is to the user’s search query
Explanation: Landing page experience in a PPC campaign is a measure of how relevant the landing page is to the user’s search query. It takes into account factors such as the relevance and usefulness of the landing page content, the transparency and trustworthiness of the page, and the ease of navigation and functionality of the page, and is used by search engines to determine the ad’s position on the search results page and the cost per click.
41. What is click-through rate (CTR) in a PPC campaign?
a) The percentage of times an ad is clicked on out of the number of times it is shown
b) The percentage of times an ad is shown out of the total number of searches
c) The percentage of times a user completes a desired action on the landing page
d) The percentage of times an ad is shown at the top of the search results page
Answer: a) The percentage of times an ad is clicked on out of the number of times it is shown
Explanation: Click-through rate (CTR) in a PPC campaign is the percentage of times an ad is clicked on out of the number of times it is shown. It is used as a measure of ad performance and can be improved by optimizing ad copy and targeting relevant keywords.
42. What is cost per click (CPC) in a PPC campaign?
a) The amount the advertiser pays each time their ad is clicked on
b) The amount the advertiser pays each time their ad is shown
c) The amount the advertiser pays each time a user completes a desired action on the landing page
d) The amount the advertiser pays each time their ad is shown at the top of the search results page
Answer: a) The amount the advertiser pays each time their ad is clicked on
Explanation: Cost per click (CPC) in a PPC campaign is the amount the advertiser pays each time their ad is clicked on. It is determined by factors such as the competition for the keyword, the ad’s quality score, and the maximum bid the advertiser is willing to pay.
43. What is conversion rate in a PPC campaign?
a) The percentage of times an ad is clicked on out of the number of times it is shown
b) The percentage of times an ad is shown out of the total number of searches
c) The percentage of times a user completes a desired action on the landing page
d) The percentage of times an ad is shown at the top of the search results page
Answer: c) The percentage of times a user completes a desired action on the landing page
Explanation: Conversion rate in a PPC campaign is the percentage of times a user completes a desired action on the landing page, such as filling out a form or making a purchase. It is used as a measure of ad performance and can be improved by optimizing the landing page experience and targeting relevant keywords.
44. What is cost per acquisition (CPA) in a PPC campaign?
a) The amount the advertiser pays each time their ad is clicked on
b) The amount the advertiser pays each time their ad is shown
c) The amount the advertiser pays each time a user completes a desired action on the landing page
d) The amount the advertiser pays each time their ad is shown at the top of the search results page
Answer: c) The amount the advertiser pays each time a user completes a desired action on the landing page
Explanation: Cost per acquisition (CPA) in a PPC campaign is the amount the advertiser pays each time a user completes a desired action on the landing page, such as filling out a form or making a purchase. It is used as a measure of ad performance and can be optimized by targeting relevant keywords and optimizing the landing page experience.
47. What is remarketing in a PPC campaign?
a) Targeting ads to users who have previously interacted with the advertiser’s website or app
b) Targeting ads to users based on their demographics and interests
c) Targeting ads to users who have never interacted with the advertiser’s website or app
d) Targeting ads to users who have previously clicked on the advertiser’s ads
Answer: a) Targeting ads to users who have previously interacted with the advertiser’s website or app
Explanation: Remarketing in a PPC campaign is targeting ads to users who have previously interacted with the advertiser’s website or app, such as by viewing a product page or adding an item to their cart. It is used to re-engage users who have already shown interest in the advertiser’s products or services and can be effective in increasing conversions.
48. What is the Google Ads Editor?
a) A tool for managing and editing Google Ads campaigns offline
b) A tool for managing and editing Google Analytics data
c) A tool for managing and editing social media campaigns
d) A tool for managing and editing email marketing campaigns
Answer: a) A tool for managing and editing Google Ads campaigns offline
Explanation: The Google Ads Editor is a tool for managing and editing Google Ads campaigns offline. It allows advertisers to make bulk changes to their campaigns and upload them to Google Ads in a single upload, making it faster and more efficient than making changes directly in the Google Ads interface.
49. What is the Google Ads Keyword Planner?
a) A tool for generating new keyword ideas and estimating traffic and costs for those keywords
b) A tool for analyzing competitor ad campaigns
c) A tool for optimizing landing pages for better conversion rates
d) None
Answer: a) A tool for generating new keyword ideas and estimating traffic and costs for those keywords
Explanation: The Google Ads Keyword Planner is a tool for generating new keyword ideas and estimating traffic and costs for those keywords. It allows advertisers to research and find new keywords that are relevant to their business and estimate the potential traffic and costs associated with those keywords.
50. What is ad copy in a PPC campaign?
a) The text or image used in an ad
b) The landing page that a user is directed to after clicking on an ad
c) The amount the advertiser pays each time their ad is clicked on
d) The maximum bid the advertiser is willing to pay for a keyword
Answer: a) The text or image used in an ad
Explanation: Ad copy in a PPC campaign is the text or image used in an ad. It is the primary means of communicating the advertiser’s message to the user and can be optimized to improve ad performance.
51. What is a display ad in a PPC campaign?
a) An ad that appears in the search results on Google or another search engine
b) An ad that appears on a website or app as a banner or other graphical element
c) An ad that appears as a video before or during online video content
d) An ad that appears in a user’s social media feed
Answer: b) An ad that appears on a website or app as a banner or other graphical element
Explanation: A display ad in a PPC campaign is an ad that appears on a website or app as a banner or other graphical element. It can be used to target users based on their demographics and interests and is often used to increase brand awareness.
52. What is a call-to-action (CTA) in a PPC ad?
a) The text or image used in an ad
b) The landing page that a user is directed to after clicking on an ad
c) A button or link that encourages the user to take a specific action, such as “Buy Now” or “Learn More”
d) The maximum bid the advertiser is willing to pay for a keyword
Answer: c) A button or link that encourages the user to take a specific action, such as “Buy Now” or “Learn More”
Explanation: A call-to-action (CTA) in a PPC ad is a button or link that encourages the user to take a specific action, such as “Buy Now” or “Learn More”. It is an important element of ad copy and can be optimized to improve ad performance and increase conversions.
53. What is ad rank in a PPC auction?
a) The order in which ads are shown on the search results page
b) The amount the advertiser pays each time their ad is clicked on
c) The maximum bid the advertiser is willing to pay for a keyword
d) The position of the ad in the auction based on a combination of bid amount and ad quality score
Answer: d) The position of the ad in the auction based on a combination of bid amount and ad quality score
Explanation: Ad rank in a PPC auction is the position of the ad in the auction based on a combination of bid amount and ad quality score. Advertisers with higher ad rank are more likely to have their ads shown in higher positions on the search results page.
54. What is ad rotation in a PPC campaign?
a) The process of changing the ad copy in a campaign to improve ad performance
b) The process of rotating ads evenly in a campaign to avoid bias towards any one ad
c) The process of rotating ads randomly in a campaign to test different ad variations
d) The process of rotating ads based on the time of day or day of the week
Answer: b) The process of rotating ads evenly in a campaign to avoid bias towards any one ad
Explanation: Ad rotation in a PPC campaign is the process of rotating ads evenly in a campaign to avoid bias towards any one ad. This allows advertisers to test different ad variations and determine which ones are most effective in achieving their campaign goals.
55. What is the Google Ads Quality Score?
a) A score that rates the relevance and usefulness of an ad to the user
b) A score that rates the relevancy of keywords to the ad and landing page
c) A score that rates the effectiveness of ad copy in driving conversions
d) A score that rates the overall performance of a campaign based on cost and conversion metrics
Answer: a) A score that rates the relevance and usefulness of an ad to the user
Explanation: The Google Ads Quality Score is a score that rates the relevance and usefulness of an ad to the user. It takes into account factors such as ad relevance, landing page quality, and expected click-through rate to determine the overall quality of an ad.
We hope this article Pay Per Click MCQs With Answers has helped you to test your knowledge in an effective way. PPC is a form of online advertising where advertisers pay each time a user clicks on one of their ads. It is a popular method of driving traffic to websites and generating leads, with platforms such as Google Ads and Bing Ads offering extensive PPC options. By testing your understanding of PPC through MCQs, you can evaluate your knowledge and identify areas for improvement, helping you to develop your expertise in this important area of digital marketing. Now keep following our Freshersow website daily to get more quiz updates.