RBI Launches ‘Har Payment Digital’ to make every citizen a user of digital payments: During Digital Payments Awareness Week (DPAW) 2023, RBI Governor Mr. Shaktikanta Das launched the ‘Har Payment Digital’ campaign, with the aim of enabling every citizen of India to use digital payments. The theme of the awareness week is ‘Adopt Digital Payments and Teach Others Also’. According to a statement from the Central Bank, digital payments in India have seen significant growth in recent years, and citizens have widely embraced the convenience and security that digital payments offer. However, a large segment of the population still does not use them despite being aware of their benefits.
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A recent RBI survey of 90,000 respondents showed that 42% of them had used digital payments, 35% were aware of digital payments but did not use them, and 23% were not aware of digital payments at all. To increase the adoption of digital payments, the central bank has launched the ‘Har Payment Digital’ (HPD) campaign, which will run until the end of Vision 2025. The goal of Vision 2025 is to enable “E-Payments for Everyone, Everywhere, and Everytime“.
RBI launches mission to make every citizen a user of digital payment
- RBI, in collaboration with banks and other payment system stakeholders, will carry out a multimodal campaign during the Digital Payments Awareness Week (DPAW) 2023, covering print, television, radio, and social media.
- The campaign aims to make every person in the country a user of digital payments and will urge current users to educate non-users about the simplicity, security, and convenience of digital payments.
- RBI has planned several other campaigns to broaden the use of digital payments in the nation.
- Payment system operators will adopt 75 villages across the country to convert them into digital payment-enabled villages.
- These villages will be separate from those covered under the Digital Banking Units (DBUs), Expanding and Deepening of Digital Payments Ecosystem (EDDPE), and the Aspirational Districts Programme.
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